Landing page

The manager of the web studio conducts an online meeting with clients to discuss the initial stages of the project. At the beginning, the client presents their business, the key advantages of the company, products or services, as well as the goals and objectives they intend to achieve through the landing page. If the client has prepared in advance (which is strongly recommended), they provide the manager with detailed information about the future project, demonstrating websites that they consider successful and modern, as well as providing examples of landing page design and functionality. In turn, the web studio manager introduces the studio, discusses possibilities, estimated timelines, and project costs, as well as organizational issues with the client, taking into account their preferences or suggesting new, more effective solutions.

At this stage, a landing page prototype is also created, allowing the client to make adjustments and the executor to correct any possible errors. A technical assignment is prepared, detailing the project's technical requirements: design, functionality, and specific features. The volume of content for the landing page is also determined. This document becomes the basis for the project development. The client signs it, and then the signing of a contract is proposed, which records the final cost and deadlines for the website development.

Following the technical assignment, the designer develops the landing page design. This stage is the most creative and imaginative in the process of creating a landing page. Guided by user psychology and principles of information perception, the designer selects colors and combinations to create convenient usability and a clear interface. The main goal is to evoke trust among visitors and leave the right impression about the company.

A task requiring special skills, involving both a frontend developer and a programmer, is extremely responsible. The frontend developer analyzes the landing page design, selects an appropriate template, and creates it using HTML, ensuring cross-browser compatibility and responsiveness for various devices. They also take care of securing the landing page and integrating it with the content management system. The programmer comes into play if there is a need to develop unique functionality not provided by standard means. This could include things like feedback forms, animations, or integration with external services. After the development stage is completed, the landing page undergoes testing to identify any errors. This task is carried out by a specialist who creates special conditions for the landing page to detect any potential issues. If such problems are identified, the landing page is sent for further refinement.

The project work is completed, and all necessary data, including passwords for accessing the administration system, are handed over to the client.